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About Juicy Couture

Founded in Los Angeles, Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable. We are a global phenomenon known for ascending the tracksuit to its status as a luxury icon while continuing to bring the 'LA cool' aesthetic to women and girls around the world.

Our Mission

Our mission is to deliver everyday luxury through bold, feminine designs that celebrate self-expression and the confident spirit of the modern woman.